This week I looked into settling on the art style for the project. I believe that the different finished projects should all share a similar aesthetic as this would link them together and create much more of a house style. Looking at trends within illustration it can be seen that simple shapes and flat illustration has been an ongoing trend since people started designing. It’s more the shapes and space of the design that change over time. One of the more prevalent design styles over the past century has been the Swiss Design Style, artists such as Armin Hofmann have really pioneered this style with its use of angles, space and simplistic shapes to achieve a unique design style. When looking at it, you can see the use of dynamic shapes and sharp edges, it creates a sense of movement or directs the viewer’s eye towards a certain part of the design.
From here I then looked at contemporary trends within design and found flat design styles to be leading the app and motion graphics. Because of the use of simple colours and graphics, the designs have an ageless appeal much as the flat designs of the past century have. Apps such as the immensely popular, “Dumb Ways to Die” have utilised this in the past and set the way for many apps to follow. The app itself was spawned off of an animated campaign to raise awareness for train safety in Melbourne, Australia’s Metro train system. The campaign was massively popular with it’s animated graphics and catchy song. The app itself was a game based on the dumb ways to dies following the same art style.
Looking at this has given me a good idea as to the art style I want to carry into my branding, app design and the style of the motion graphics. I think that if I want something to have a lasting appeal that maintains a contemporary look then a flat art style is what I’m going to follow. Using illustrator, I can recreate this style reasonably well and utilise it for my own projects.
Leave a comment