Day: February 6, 2017

When designing a logo, it’s important to consider contemporary trends with logos as recognisable brands establish the trend across the world. They wouldn’t be recognisable without staying contemporary. Many of the logos seen above are some of the leading companies within their field more than likely wouldn’t be there without a recognisable logo. The logo itself would be seen on multiple products such as an app, a physical device as well as any other branding platforms.

I quite like the Google Play logo as I think it’s quite simple yet gets the point across. It features a grey version of the standard Google logo with the word Play attached which I believe to look quite clean. This is then positioned next to an icon that is widely recognised as a play logo. This then allows the audience to see it and automatically know what Google Play is about, a platform to watch, play and listen to media. The colours look clean and make for a satisfying view of the colour spectrum, this could reflect on the wide variety of products that Google Play has on offer.

Looking at this logo for the Instituto de Estudos Orientais, customers may naturally have a negative response to it. The image is suggestive of something inappropriate for younger customers. The logo actually shows a building with a curved roof similar to those found in Asia or the Orient. This is positioned in front of the red sun of the east. With this colour scheme being similar to those found on the Chinese flag. The logo does, however, show symmetry which could be seen as a good thing however in this instance, this isn’t the case.

As seen above showcases some well-known brands without the wording on the logos and them reduced to their fundamental values. This shows the power of branding as many customers would recognise these brands without the words. This also highlights the use of shapes and colours. Personally, I prefer less words and more focus on the shapes as I think that something works better if it’s instantly recognisable. Taking the time to read just distracts from the art and often makes for nicer designs anyway.

This week, I wanted to settle on my idea completely so that it would clear up the rest of my time and allow me to work on the things that need to be done as they need doing. Although my initial idea was something that would encourage active citizenship within the community by allowing people to add notes to a local map so that others would find points of interest or be warned of local crime and dangers. Whilst I still believe this to be a valuable idea, I’ve changed it now. Using nodes known as beacons, business’s, council’s and other entities would be able to join what would be a virtual treasure hunt. The beacon would work by being placed in an accessible position within the location and participants scanning it. With the paired app, would bring up information about the location as well as go towards a total overall score which can be then used to access discounts and bonuses with partnered business’s. People would find these through the location service on their phones which would alert them when they get near. This would also benefit people by encouraging local exploration as well as helping local business. The beacons would be available for purchase, which would then require the business’s to connect to the network of beacons. To prevent over use of the products though, a written reasoning for the purchase would be required. This would bring about more income in local environments where the tax would then be used to improve the area. For the project, I would create a 3D mock-up of the device, a 2D animated video and a mock-up of the app’s interface.